REAL ESTATE STAGING SERVICES

The first ten days a house is on the market is the most important time. So it must be ready. Have your homes staged before they go on the market.

It takes somewhere from 3 to 60 seconds for someone to decide whether they like a home or not. So first impressions are critical.

The main point to home staging? People today have busy lives. They want to walk in and look at a home and say, this is mine. I can move into it without doing anything. Most buyers want a move-in-ready home.

With all the television shows about decorating, perfectly decorated rooms sealed with designers' touches are increasingly in the back of people's minds. Would-be buyers are therefore more impressed when the houses they are viewing look like --or close to -- the houses they see in magazines and home decorating shows. This is why accessorizing and hanging art properly is so important.

GOALS OF HOME PRESENTATION:

1. Neutralize the home to maximize its appeal to the most number of buyers
2. Create a sense of space and beauty by editing the furnishings
3. Play up the home's features so that buyers notice and remember them

SHOWCASING A HOME

What home presentation is not: a critique of personal style or decorating ability. Selling a home is different than living in it. When putting a home on the market, it is important to emphasize the features of the house more than the personalities of the owners. The goal is to allow potential buyers to visualize it as their home, not the homeowners.

Showcasing a home highlights architectural features and space. It's important that furnishings and accessories complement the home instead of compete for attention. Buyers are shown the potential for the home, without being overwhelmed by too much decoration.

The home is made more marketable to the average buyer by creating spacious, balanced rooms that impact buyers to focus on the best features of the home. When a home is professionally styled for the market, potential buyers can more easily see themselves and their furnishings fitting beautifully into the house being considered. Overcoming this hurdle puts the potential buyer well on the road to making an offer on the house.

Selling is all about merchandising; therefore, home presentation is merchandising to sell the home. You want the potential buyer to be able to imagine themselves living there the whole time they are in the house, and to linger in the rooms as they look at the house. You want to draw people's eyes toward the selling features of the home - a gorgeous fireplace, a beautiful window/view, lovely moldings, coved ceilings, and built-in bookcases. The objective is to have people focus on the house and not what's in the house. What is in the house is just used to make it feel warm and inviting, and to draw the eye to the selling features of the house.