REAL ESTATE STAGING SERVICES

The first ten days a house is on the market is the most important time. So it must be ready. Have your homes staged before they go on the market.

It takes somewhere from 3 to 60 seconds for someone to decide whether they like a home or not. So first impressions are critical.

The main point to home staging? People today have busy lives. They want to walk in and look at a home and say, this is mine. I can move into it without doing anything. Most buyers want a move-in-ready home.

With all the television shows about decorating, perfectly decorated rooms sealed with designers' touches are increasingly in the back of people's minds. Would-be buyers are therefore more impressed when the houses they are viewing look like --or close to -- the houses they see in magazines and home decorating shows. This is why accessorizing and hanging art properly is so important.

GOALS OF HOME PRESENTATION:

1. Neutralize the home to maximize its appeal to the most number of buyers
2. Create a sense of space and beauty by editing the furnishings
3. Play up the home's features so that buyers notice and remember them

SHOWCASING A HOME

What home presentation is not: a critique of personal style or decorating ability. Selling a home is different than living in it. When putting a home on the market, it is important to emphasize the features of the house more than the personalities of the owners. The goal is to allow potential buyers to visualize it as their home, not the homeowners.

Showcasing a home highlights architectural features and space. It's important that furnishings and accessories complement the home instead of compete for attention. Buyers are shown the potential for the home, without being overwhelmed by too much decoration.

The home is made more marketable to the average buyer by creating spacious, balanced rooms that impact buyers to focus on the best features of the home. When a home is professionally styled for the market, potential buyers can more easily see themselves and their furnishings fitting beautifully into the house being considered. Overcoming this hurdle puts the potential buyer well on the road to making an offer on the house.

Selling is all about merchandising; therefore, home presentation is merchandising to sell the home. You want the potential buyer to be able to imagine themselves living there the whole time they are in the house, and to linger in the rooms as they look at the house. You want to draw people's eyes toward the selling features of the home - a gorgeous fireplace, a beautiful window/view, lovely moldings, coved ceilings, and built-in bookcases. The objective is to have people focus on the house and not what's in the house. What is in the house is just used to make it feel warm and inviting, and to draw the eye to the selling features of the house.

Benefits to Realtors of Staging

Staging is a Key Marketing Tool that should be added to your other marketing activities. Staging is the only service for selling a home that brings measurable value. Staging secures the equity people have built up in their home.

In Addition:

• Your listings show well every time
• Other agents will be happy to show your listings
• Differentiates you from your competition
• Helps you be an industry leader

How I Can Be Of Service:

• List with confidence knowing that your client's house is above standard when showcased for sale
• A second opinion if the homeowner isn't convinced or seems reluctant to follow your suggestions for staging their home
• Support and synergy to work together to create and sell beautiful homes in today's marketplace

How You Can Use Existing Elements

CONSULTATION ONLY
You may desire a consultation where we walk through the house with your client, thoroughly advising your client what to do to improve the home's appeal.
Cost: $70/hour ($50 / hour for realtors)

FULL SERVICE
If just a consultation is insufficient, we can actually provide the service; placing furniture, hanging the artwork and properly placing accessories. We can also make recommendations for trades people for the more specialized improvements such as major painting, repairs, and landscaping.
Cost: quotes depending on work involved.

HOUSE-WARMING GIFT
Often people are totally overwhelmed when they're moving into a new home. They don't know what furniture they need (or don't need), where to put it, whether they have to buy anything new and what to buy if they do. If they're down-sizing, it's even more difficult. It's a stressful time.

I can look at their current home and make note of their belongings. Then I'll visit their new home and give them my advice about what they should take with them and what they should get rid of.
Cost: Two-hour consultation - old home and new; ( regular $130; $90 for realtors); I will provide gift certificates in your office. I charge you when the gift certificate is used by your client.

I can remove the stress of a move by placing their furniture, hanging their artwork and placing their accessories to create vignettes. They'll be organized in a couple of days.
Cost: quotes depending upon amount of work to be done. This cost can be incurred by the realtor or the homeowner. (Two-hour consultation gift certificate can be used toward this service).

Looking forward to hearing from you to answer any questions or concerns you may have and hopefully in the near future I will have the pleasure of working together with you to get those listing sold.